Cold Calling 101

About this course

Master the fundamentals of cold calling and learn how to confidently speak with gatekeepers, reach decision makers, handle objections, deliver a strong reason for your call, gather important prospect information, and move conversations toward appointments and sales. This course focuses on practical, real-world techniques designed to help you sound more natural, professional, and confident on every call.

What is in this course

6 modules · 41 lessons · 54 min

1. Module 1

   Mastering Greetings

   • Mastering Greetings45sLocked
   • Part 1 Why Greetings Matters1 min 13sLocked
   • Part 2: Verify Who You Are Talking To3 min 3sLocked
   • Part 3: What Is Your Goal During the Greeting?2 min 16sLocked
   • Part 4: Warm Up the Lead1 min 1sLocked
   • Part 5: How to Handle Voicemail2 min 34sLocked
   • Part 6: Main Line vs. Direct Extension45sLocked
   • Part 7: The Greeting Mindset46sLocked
   • Key Takeaways: Mastering Greetings1 min 10sLocked

2. Module 2

   How to Handle Gatekeepers

   • LESSON 1: HANDLING A HESITANT GATEKEEPER2 min 54sLocked

3. Module 3

   Reason for the Call

   • Part 1: Reason for the Call and Identifying the Decision Maker1 min 17sLocked
   • Part 2: Calling Businesses With or Without a Contact Name2 min 38sLocked
   • Part 3: Expect Questions From the Gatekeeper3 min 55sLocked
   • Part 4: Gather the Decision Maker’s Information1 min 3sLocked
   • Part 5: Your Information-Gathering Sequence1 min 26sLocked
   • Part 6: Every Call Does Not Need to Result in a Sale47sLocked
   • Part 7: The Goal of Information Gathering and Key Takeaways2 min 35sLocked

4. Module 4

   Qualifying Questions

   • What is Qualification59sLocked
   • Ask Questions that Makes Sense1 min 1sLocked
   • Create your main qualifying question57sLocked
   • Use follow up question that support the main question1 min 5sLocked
   • Uncover the problem52sLocked
   • Find out what is stopping them from fixing their problem1 min 3sLocked
   • Use Simple Qualifying Questions You Can Adapt43sLocked
   • Keep Your Qualification Short40sLocked

5. Module 5

   Pre Close

   • How to determine the buying signal from the customer.32sLocked
   • Moving Toward the Close After a Buying Signal43sLocked
   • The Magic Question – When You Get No Buying Signal1 min 17sLocked
   • Suggest a time instead of asking open-ended question33sLocked
   • Verify Prospects Information After Pre Close55sLocked
   • How to Verify the Phone Number22sLocked
   • How to Verify the Job Title44sLocked
   • How to Verify the Email Address19sLocked
   • How to Suggest the Date and Time1 minLocked
   • Control the Scheduling Process1 min 7sLocked

6. Module 6

   Summary Close

   • The Summary Close1 min 26sLocked
   • Summarize the Date, Time, and Purpose of the Appointment1 min 44sLocked
   • Reduce the pressure44sLocked
   • Using Free Offers and Avoiding Pushy Sales Tactics During the Summary Close1 min 23sLocked
   • Sample Summary Close1 min 17sLocked
   • The Complete Appointment-Setting Flow1 min 59sLocked

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